• MICK AULAKH

    HEALTHCARE // LEADERSHIP // DIGITAL

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    Hi. I'm Mick Aulakh.

    STRATEGIC BY NATURE. CREATIVE BY INSTINCT.

    Digital & Innovation

    Digital Strategy

    Experience & Channel Strategy

    Digital Innovation

    Creative & Experience

    Creative Strategy

    User Experience & Design

    Campaign Planning & Execution

    Business & Leadership

    Client Partnership

    Strategic & Commercial Leadership

    Business Growth

    Communication & Influence

    Strategic Storytelling

    Executive Communication

    Stakeholder Engagement

  • THE PERSON

    Based in New York, USA.


    Curious by nature, I'm a keen traveler, an early adopter of technology, a loyal supporter of a questionable soccer team and have an arguably even more questionable taste in music.


    I’m passionate about exploring emerging technologies and finding new ways to challenge, complement, and elevate traditional approaches to content and communication.

    I believe curiosity is a competitive advantage. I’m always looking to broaden my perspective, challenge my assumptions, and stay open to new experiences, ideas, and ways of working.

    Except when it comes to music.

    Nothing beats the 90's.

    THE WORK

    I’m a senior healthcare advertising leader with 15+ years of experience at the intersection of client partnership, brand strategy, creative excellence, and digital innovation.

    I lead complex brand portfolios, align multidisciplinary teams around shared business objectives, and build the partnerships and operating models that enable great work to happen.

    My approach combines strategic thinking with commercial discipline: anticipating client needs, simplifying complexity, developing talent, and turning opportunities into sustainable business growth.

    I believe the best agency partnerships do more than deliver against a brief. They challenge convention, anticipate what’s next, and make a meaningful difference to the business.

    AREAS OF EXPERTISE

    Client & Portfolio Leadership · Brand Strategy · Business Development & Growth · P&L Management & Forecasting

    Resource & Organizational Strategy · Integrated & Omnichannel Planning · Launch & Lifecycle Strategy · Market & Competitive Insights

    Creative Excellence · Digital Innovation · Team Development · Cross-Functional Leadership

  • Let's talk career

    (so far)

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    SVP, Management Director

    AREA 23

    AREA 23 is the world’s most awarded healthcare agency, year after year.

    • Portfolio & Business Leadership: Lead integrated brand portfolios and multidisciplinary teams, aligning strategic direction, operational excellence, and delivery across functions.
    • Financial & Commercial Management: Oversee portfolio revenues of up to $20MM, driving profitability, forecasting accuracy, resource optimization, and disciplined SOW management.
    • Client Partnership & Growth: Build trusted senior relationships, anticipate evolving business needs, shape long-term brand opportunities, and drive organic growth.
    • Strategic & Creative Excellence: Connect business objectives, audience insights, and brand positioning to differentiated, high-impact integrated communications.
    • People & Organizational Leadership: Develop high-performing teams and future leaders through coaching, performance management, succession planning, and organizational development.
    • Agency Growth: Contribute to high-stakes pitches, identify new opportunities, and strengthen cross-functional partnerships that expand agency impact.
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    Senior
    Account Director

    McCann Health London

    • Partnered with senior clients across strategy, creative development, and execution, overseeing budgets, SOWs, and multi-agency integration.
    • Led teams delivering HCP digital platforms and launch programs; developed account-management talent.
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    Senior Account Manager

    emotive.

    • Managed budgets and delivery across key client accounts, contributing to proposals, pitches, and business growth.
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    Digital Innovation Lead

    Tribal Worldwide Healthcare

    • Co-founded Tribal Worldwide Healthcare to bring together digital innovation, creative thinking, and specialist healthcare expertise.
    • Led digital and creative projects across educational and promotional programs, balancing innovation with executional quality.
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    Project Manager

    Synergy Medical

    • Managed medical communications and editorial workflows, global meetings, and key opinion leader engagement.
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    Medical Editor

    BioMed Central

    • Managed peer-review workflows, commissioned scientific content, and represented the journal at industry conferences.
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    Business Development Intern

    Nature Publishing Group

    • Contributed to the development of a novel content navigation and aggregation tool and supported sponsorship prospecting.
  • Awards

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    Integrated Campaign

    New York Festivals Global Awards

    WELCOME TO MAVENCLAD

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    Integrated Campaign

    London International Awards

    WELCOME TO MAVENCLAD

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    Integrated Branding

    The One Club - Health, Wellness & Pharma

    WELCOME TO MAVENCLAD

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    pRODUCT LAUNCH OF THE YEAR

    PM360 Trailblazer Awards

    GEMTESA

  • The Science BEHIND THE STRATEGY

    My academic background in neuroscience continues to shape how I think about human behavior, evidence, and the science behind effective healthcare communication.

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    Imperial College

    MSc DIC, Integrative Neuroscience

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    Cardiff University

    BSc (Hons),  Neuroscience