
MICK AULAKH
HEALTHCARE // LEADERSHIP // DIGITAL
Hi. I'm Mick Aulakh.
STRATEGIC BY NATURE. CREATIVE BY INSTINCT.
Digital & Innovation
Digital Strategy
Experience & Channel Strategy
Digital Innovation
Creative & Experience
Creative Strategy
User Experience & Design
Campaign Planning & Execution
Business & Leadership
Client Partnership
Strategic & Commercial Leadership
Business Growth
Communication & Influence
Strategic Storytelling
Executive Communication
Stakeholder Engagement
THE PERSON
Based in New York, USA.
Curious by nature, I'm a keen traveler, an early adopter of technology, a loyal supporter of a questionable soccer team and have an arguably even more questionable taste in music.I’m passionate about exploring emerging technologies and finding new ways to challenge, complement, and elevate traditional approaches to content and communication.
I believe curiosity is a competitive advantage. I’m always looking to broaden my perspective, challenge my assumptions, and stay open to new experiences, ideas, and ways of working.
Except when it comes to music.
Nothing beats the 90's.
THE WORK
I’m a senior healthcare advertising leader with 15+ years of experience at the intersection of client partnership, brand strategy, creative excellence, and digital innovation.
I lead complex brand portfolios, align multidisciplinary teams around shared business objectives, and build the partnerships and operating models that enable great work to happen.
My approach combines strategic thinking with commercial discipline: anticipating client needs, simplifying complexity, developing talent, and turning opportunities into sustainable business growth.
I believe the best agency partnerships do more than deliver against a brief. They challenge convention, anticipate what’s next, and make a meaningful difference to the business.
AREAS OF EXPERTISE
Client & Portfolio Leadership · Brand Strategy · Business Development & Growth · P&L Management & Forecasting
Resource & Organizational Strategy · Integrated & Omnichannel Planning · Launch & Lifecycle Strategy · Market & Competitive Insights
Creative Excellence · Digital Innovation · Team Development · Cross-Functional Leadership
Let's talk career
(so far)
SVP, Management Director
AREA 23
AREA 23 is the world’s most awarded healthcare agency, year after year.
- Portfolio & Business Leadership: Lead integrated brand portfolios and multidisciplinary teams, aligning strategic direction, operational excellence, and delivery across functions.
- Financial & Commercial Management: Oversee portfolio revenues of up to $20MM, driving profitability, forecasting accuracy, resource optimization, and disciplined SOW management.
- Client Partnership & Growth: Build trusted senior relationships, anticipate evolving business needs, shape long-term brand opportunities, and drive organic growth.
- Strategic & Creative Excellence: Connect business objectives, audience insights, and brand positioning to differentiated, high-impact integrated communications.
- People & Organizational Leadership: Develop high-performing teams and future leaders through coaching, performance management, succession planning, and organizational development.
- Agency Growth: Contribute to high-stakes pitches, identify new opportunities, and strengthen cross-functional partnerships that expand agency impact.
Digital Innovation Lead
Tribal Worldwide Healthcare
- Co-founded Tribal Worldwide Healthcare to bring together digital innovation, creative thinking, and specialist healthcare expertise.
- Led digital and creative projects across educational and promotional programs, balancing innovation with executional quality.
Awards

Integrated Campaign
New York Festivals Global Awards
WELCOME TO MAVENCLAD

Integrated Campaign
London International Awards
WELCOME TO MAVENCLAD

Integrated Branding
The One Club - Health, Wellness & Pharma
WELCOME TO MAVENCLAD

pRODUCT LAUNCH OF THE YEAR
PM360 Trailblazer Awards
GEMTESA











